LH Bank is making investments more convenient by helping customers effectively manage their portfolios.
Land and Houses Bank (LH Bank) has earned recognition for its mutual fund investment app Profita at the 14th Annual Retail Banker International Asia Trailblazer Awards. The bank was highly commended in the Best App for Customer Experience category at the ceremony.
When creating the Profita app, LH Bank used a design-thinking approach to engineer the best investment experience. The bank conducted extensive research to identify customer needs and pain points, which resulted in the creation of a user-friendly app that can help customers plan and manage their investments as well as gain round-the-clock access to investment products and services.
Multi-purpose app
Profita condenses the investment world into one app, providing customers with useful information such as returns, historical prices, dividends, Morningstar ratings and recommendations from a professional adviser team. The app includes helpful features such as the option to open a savings and trading account in one step, as well as a smart fund comparison of up to 15 funds across 16 leading fund houses, which is a first in Thailand.
In addition, Profita comes with a robot adviser, also called a ‘genius investment personal assistant’, which helps clients select investment plans according to their goals and risk tolerance, and even offers advice for portfolio rebalancing.
These smart robot and fund comparison features have been designed to provide users with an easy and convenient investment experience.
Profita also includes a portfolio tracking ability and suggests adjustments to help clients stay on track and fulfil their investment needs. In addition, customers can choose returns based on risk tolerance and invest independently or with automatic portfolio rebalancing.
Tailored offerings
LH Bank is dedicated to sustainable growth and a complete digital transformation, offering tailored products and services to meet the needs and lifestyles of its customers. The bank’s Profita app is an essential part of this vision.
To help investors, the bank has added a range of functions and features on the app, including fund comparisons, daily news updates and real-time profit and loss alerts, making the experience useful for both beginner and professional investors.
LH Bank plans to continue developing the Profita app and is set to introduce new advanced features that will make investment easier and more convenient, giving users the power to respond to investment opportunities efficiently and achieve their financial goals.