Krungsri is continuing its client-centric strategy across investment processes by providing open architecture wealth solutions to clients.
Krungsri has introduced the ONE Krungsri Investment View, which offers investment insights, research and strategies from Krungsri professionals.
With an aim of providing sustainable business solutions to its clients, Thailand’s Bank of Ayudhya (Krungsri) has introduced a new segment called Krungsri Private Banking. Curated by a team of professional advisers, the segment focuses on delivering comprehensive investment advisory services and offering a balanced perspective of local and global investments. Krungsri Private Banking is designed for the bank’s top-tier customers having an asset-under-management (AUM) of THB50m ($1.5m) or higher.
VALUE PROPOSITIONS
As Thailand’s fifth-largest universal bank, Krungsri continues to adopt a client-centric strategy across its investment processes by providing open architecture wealth solutions that help clients monitor their investments and make informed decisions. Additionally, the Krungsri Investment Intelligence provides professional investment advisory services with a long-term asset allocation approach. This is handled by a team of professional investment strategists and consultants.
Krungsri has also partnered with an investment, advisory and wealth management solutions provider, US-based BlackRock, to give clients access to investment tools.
Constantly working to enhance client support and providing a holistic understanding of investments, the bank has introduced the ONE Krungsri Investment View. This platform offers a wealth of expertise such as investment insights, research and strategies from Krungsri professionals. This platform covers a range of areas such as economics, currencies and global financial markets.
ROBUST OUTCOMES
In order to cater to the private banking segment, Krungsri has launched several new products in the past year. These include foreign currency deposits, direct offshore mutual funds, direct offshore stock trading, US dollar-denominated bonds and US dollar-structured notes.
Additionally, the bank has initiated the launch of three private equity funds, strategically timed to yield positive returns for 2022. These funds outperformed both the global private equity sector (which experienced a decline of -2.7 per cent) and the developed market equity (which saw a decline of -17.7 per cent). Over the last three years, the proportion of private banking clients has increased at a compound annual growth rate (CAGR) of 16 per cent, while the compound value (CV) of deposits, mutual funds and bancassurance has seen a CAGR of +149 per cent during the same period.
Bank of Ayudhya (Krungsri) has won the Launch of the Year award at the PBI Global Wealth Awards 2023.