By centralising loyalty, payment and remittance innovations through an integrated digital framework, Taishin International Bank continues to raise the bar
In a landscape increasingly shaped by hyper-personalisation and lifestyle finance, the local Taishin International Bank (TSIB) has positioned itself at the centre of Taiwan’s points economy. What began as an effort to streamline disparate reward systems has evolved into a digital ecosystem capable of serving credit card holders, wealthy clients and everyday users alike.
The bank’s unified platform allows customers to consolidate and redeem points across multiple domains – from offsetting credit card bills to instant voucher redemption at more than 70,000 partner merchants via Taishin Pay. New strategic tie-ups with the Edenred digital platform for services and payments, Taiwan High-Speed Rail and telecoms providers have expanded this ecosystem, turning TSIB into a one-stop redemption marketplace.
Product simplicity
TSIB’s playbook is rooted in simplifying user experience while deepening digital utility. The Richart Life app, central to the bank’s strategy, now powers seamless point conversion and redemption, with users able to prioritise how points are used and from which loyalty brand.
The results are telling. Point redemptions surged nearly 20-fold in July–August 2024 compared to the May–June period, while the number of users redeeming points grew tenfold. These gains demonstrate the growing customer trust in its platform-first model.
Frictionless payment tools
That same mindset drives TSIB’s merchant strategy. With the launch of the Taishin Merchant App, small businesses in Taiwan have gained access to a mobile-based acceptance solution that bypasses traditional point-of-sale (POS) systems. The app combines QR code and tap-to-pay functionality with built-in transaction history, streamlining setup and improving merchant operations.
A fully digital onboarding process has cut application times from weeks to just minutes, reduced setup costs by 85% and increased service efficiency by 99%, according to TSIB.
Borderless transfers
In cross-border services, TSIB was the first bank in the Asia-Pacific region to implement Visa Direct’s Pay to Account (P2A) model, bringing instant remittance capabilities to local users. With 24-hour availability, mobile-only onboarding and the ability to track funds in real-time, the e-remittance platform now delivers both convenience and cost efficiency. A 50% month-on-month increase in transaction volumes underscores its growing relevance.
These combined initiatives – spanning domestic engagement, merchant enablement and international transfers – earned TSIB the titles of Best Retail Bank – Taiwan, Best in Payments and Best Remittances Service at the Retail Banker International Asia Trailblazer Awards 2025.