Clear strategic goals get commended

Kasikornbank Private Banking designs all services using 3-S strategies, spanning: (i) the S-Curve, denoting fast growth in tech for instance; (ii) Sharing, which covers charitable giving and legacies; & (iii) Sustainability, which prepares clients for the coming Environmental, Social, and Governance (ESG) investment environment where carbon net zero goals, social responsibility and so on will be key considerations and growth drivers. It is this strategic approach that saw the bank Highly Commended (HC) at the virtual PBI Global Wealth Awards 2021 as an Outstanding Private Bank: Southeast Asia and Best Bank for Sustainability and ESG Leadership – Corporate Strategy.

The commendations are for far-sighted the far-sighted S-strategies and the way they are aligned with mutual funds and other investment options to engage clients in thinking about the future, where to find growth, and what legacy they want to leave behind.

(i) S-Curve: A mathematical term that in business can denote fast growth, Kasikornbank Private Banking uses it to identify ‘New Economy’ businesses, such as fast expanding tech or online firms, that its clients can invest in. The K-HIT, ONEUGG and PE TECH are the leading mutual funds in this category and, as these are necessarily new economy businesses, clients can easily access profits from global trends. The new economy concept has been disseminated via seminars, video clips, articles and so, providing a path to the funds.

A Real Estate Advisory team has also separately been formed to offer fast growth non-capital market solutions. It works with the Family Wealth Planning and Investment Advisory teams to provide effective solutions.

(ii) Sharing: According to Kasikornbank’s research, most high-net worth individuals (HNWIs) face trouble in searching, diversifying and choosing charities they want to help, after they’ve successfully grown wealth and preserved it. That is why it is part of the bank’s strategic vision to set up a team that can establish charities and why they also help charities themselves invest for the longer-term. Educational events, and speakers from the third sector, government and clients, are also facilitated to encourage donations to worthy causes and encourage clear-sighted policies.

(iii) Sustainability: internally at the bank also means educating clients about professional management and portfolio diversification to smooth out volatility and assure a sustainable return. But the key issue is product selection and getting investors to be aware of and support ESG social and environmental goals. Not only for their worth in themselves, but because they offer fast growth as developed government’s set carbon net zero goals driving future multinationals’ considerations. Kasikornbank Private Banking offers clients its K-CHANGE, K-HIT, and K-CLIMATE mutual funds for these reasons. It also hosted a seminar from former US Vice President, Al Gore, a renowned environmental activist, to share his knowledge and insights in this area with participants.

Technology is an important enabler for Kasikornbank Private Banking in delivering its strategic S-messages to clients and filling its funds, especially during the Covid-19 pandemic when video, online seminars and so on came to the fore as a means of communicating with clients in lockdown. The bank developed a YouTube TV Channel populated with regular updates from experts, Facebook messaging, and a Line messaging app group to keep clients informed remotely and regularly during the pandemic, which is now an on-going benefit.

Outstanding PB – Regional players recognised

People matter. However good technology and support systems are if the client interaction is good then a private bank will inevitably grow and attract newcomers. Many outstanding individuals were recognized at the virtual PBI Global Wealth Awards 2021 but to pick some out Hana Bank in Korea was particularly noteworthy with two winners – Hyeonjoo Kim & Byungju Kim – in the Outstanding Private Banker: Regional Players category.

Byungju Kim is a Certified Investment Manager, with specializations in real estate and hedge funds, and an Accredited Retirement Planning Specialist (ARPS) who has long experience in the industry and has been a private banker (PB) with Hana Bank in Korea since 2014. Prior to that he worked for the bank in the trust department for 12 years managing diversified investment products like specified money in trust and bond-type trusts. His knowledge of portfolios and dealing with investment products was what particularly caught the judges’ eye. He helped to expand the role of exchange traded funds (ETFs) at the private bank, developing a product and investment system, and an equity and short-term bond for the area, to catch some of the flow in this marketplace, thereby expanding clients’ investment and risk options.

Customized products for very important people (VIP) clients are also a specialty, often using external financial institutions (FIs) or internal subsidiaries within the Hana Financial Group, depending upon what is required. His knowledge and nous have been deployed to attract ultra high-net worth individuals (UNHWI), with US$10 million, to the private bank and in one particular instance, in 2018, he attracted a corporate customer to the unit that had recently received US$220m from selling off corporate shares.

Hyeonjoo Kim has been a Private Banker at Hana Bank in Korea since 2011. He is also ARPS accredited for retirement planning, and additionally is a Certified financial planner (CFP) and foreign exchange specialist (CFES).

Foreign direct investment (FDI) corporate fund facilitating is a specialty in how it can relate to releasing money for real estate deals. For instance, he provided a domestic Korean corporation with the ability to establish an overseas subsidiary in the USA to increase its capital base there for real estate investments, which transferred over US$5.3 million. Comprehensive real estate advisory services were also provided for a local subsidiary in China, which invested US$22m into an equity investment vehicle. On the buy-side, a commercial real estate corporation raised US$40.5m in corporate finance after receiving advisory services. An overseas corporation preparing for an initial public offering (IPO) got investment engagement help via introductions to local venture capital (VC) money, receiving US$5m.

Hana Bank customers resident in Canada were also helped by this outstanding private banker to buy local real estate through a mortgage loan raised against a deposit in Korea. This utilized the full global reach and network of the Hana Financial Group. Separately, a corporate owner got portfolio and asset management assistance and advice about how to increase capital by issuing new stock, and how to then use the money raised to invest in securities.

Hana Bank’s Korean experts can help customers domestically and internationally to get the most out of their wealth. These few examples show why two of their colleagues were recognized as outstanding private bankers, headquartered in the Asian region, at the Private Banker International (PBI): Global Wealth Awards 2021.

Focus on ESG & ‘Perfect Wealth’ via 3S Strategies’ gets recognition

KBank Private Banking (KPB) headquartered in Thailand won the Best Bank for Sustainability and ESG leadership at the Private Banker International (PBI) Global Wealth Awards 2022, held on 6 October, for its use of webinars and social media tools to support charities advancement and knowledge transfers, and for its work aiding client’s long-term growth needs and education. Its ‘Perfect Wealth’ philosophy seeks to embed growth and happiness with the environmental, social, and governance (ESG) agenda by following 3S Strategies comprising of the: (i) S-curve; (ii) sustainability; and (iii) sharing.

In regard to business performance the S-curve theory states that a company sustains slow growth at first; followed by rapid growth in phase two, when it is good to be an investor, then during phase three declining growth is evident that hopefully still plateaus at a high level, guaranteeing consistent sustainable returns during the final phase of the firm’s growth cycle, thereby creating an S shaped graph.
(i) KBank Private Banking (KPB) wants to be at the start of the S curve as early as possible on behalf of its client base consisting of high net worth individuals (HNWIs) with more than US$1.5 million of Assets under Management (AuM) lodged with the bank, while also supporting the change towards sustainable business cycles.

(ii) Its sustainability credentials were demonstrated by the recent launch of its K Sustainable Long-Short Fund Not for Retail Investors (K-SUSTAIN-UI) that focuses on sustainable investing to boost the potential for stable long-term returns for its clients. A number of virtual webinars, created with the support of Lombard Odier, also align with its sustainability strategy, such as:
Sustainability revolution: a call for action – World-renowned stop climate change advocate, Al Gore, was the main speaker at this event, which was livestreamed online and amplified by the bank’s social media channels, attracting hundreds of clients.

The Race to Net Zero: A Sprint or A Marathon? – Keeping the momentum, another virtual event with Lombard Odier was held in September 2021 with former UN secretary general, Ban Ki-moon, sharing his knowledge about the global drive to achieve net-zero emissions to mitigate climate change. KBank Private Banking (KPB) broadcast the event via its online and social media platforms, as did its partner, reaching clients in Singapore, Japan, Hong Kong and Thailand.

Regular online seminars are held by KBank Private Banking (KPB) to equip customers with essential and interesting knowledge in order to keep them abreast of the present investment climate and of ways to adjust their portfolios appropriately. The ‘New Ways to Invest in Sustainability Megatrend’ seminar was particularly noteworthy.

(iii) Sharing is a philosophy that KBank Private Banking (KPB) has adopted enthusiastically and supported via a series of virtual seminars aimed at educating invited charities in Thailand about the best methodologies to follow in order to optimally manage their assets and organizations. After all, the more efficient and organised a charity is the better it can pursue its mission.

The events connected experts and well-known speakers with participants to encouraging the sharing of ideas, experiences, and inspirations. An example online webinar from last year was entitled ‘Guidelines for Sustainable Asset Management for Public Charitable Organizations in the Present Circumstances’. It outlined the role good asset management can play in making a sustainable contribution to society.

A fundraising night was also recently held for good causes entitled ‘Perfect Wealth, Perfect Night’. Clients have additionally been encouraged to support specific charities highlighted on KBank Private Banking (KPB)’s social media. Short clips outlining the need are presented with a QR code to make donating easier.

The bank works with a well-known electronic e-donation platform to facilitate client and general donations and highlight worthy charities. The platform also offers tax-deduction documents, certificate, payment mechanisms and other supporting material all in one easy-to-access place.

Growth & sustainable plans advance young unit

Leveraging on the Group’s strength and presence in ASEAN and key financial centres, Maybank Private Wealth has strategically expanded its business footprint aggressively across ASEAN and beyond. With three onshore booking centres firmly established in Singapore, Malaysia and Hong Kong, it offers HNW clients across the region direct access to regional and global investment opportunities. This has enabled Private Wealth to attract HNW clients from all 10 ASEAN countries with its Universal Banking proposition, on-board clients from the wider Maybank Group and through advancing clients along the wealth continuum.

Maybank continues its leadership in the Islamic Private Banking space through Maybank Islamic Bank, the largest Islamic Bank in ASEAN & Malaysia and one of the top Islamic Banks globally with total assets of US$50 billion. Moving ahead, Maybank Private Wealth aims to grow and establish future presence across the Asian region and Middle East by reaching out to service clients with a full suite of Islamic wealth management solutions.

Sustainable investing have gathered pace in recent years and will continue to grow as a crucial investment strategy in wealth management. [AL1] Maybank Private looks to contribute towards the Group’s sustainability goals by building depth in its suite of ESG-themed investments & solutions that are aligned to clients’ investing goals.

The Group’s four main sustainability goals, which will help it grow and be ready for the low carbon economy of the future, are to:
Mobilise RM50bn[AL1] (US$11bn) in sustainable finance by 2025.

Improve the lives of one million households across ASEAN by 2025.

Be carbon neutral by 2030 & achieve a net zero carbon position by 2050.

Deliver 1,000 SDG-related outcomes by 2025 and improve the sustainability of its operations by a metric of one million hours a year of green ops by 2025.

Next-Gen digital bond subscription model uses mobile tech

Stand-first: A new service that allows retail investors in Thailand to track and subscribe more easily to a bond via the Debenture and Equity on Krungsri Mobile Application (KMA) is bringing new digital investment opportunities to the masses. Representing, Bank of Ayudhya (Krungsri), it won the Best Next-Generation Offering at the Private Banker International (PBI) Global Wealth Awards 2022. The achievement has reflected the bank’s commitment to serving customers which is in alignment with Krungsri’s 2022 business direction that places key focus on digital and innovation in order to create beyond tech customer experience.

The Debenture and Equity end-to-end offering on KMA allows customers to invest in well-known companies for a long-term return on their bond in an easy, fast and trackable way via the KMA app without having to visit a branch, which was important during Covid-19 induced lockdowns. It enables readiness and pre-application form-filling for what are often limited subscription offerings only available to those that move fast.

Retail investors put their capital into six well-known firms last year via the app, including the initial public offering (IPO) for loan provider, Ngern Tid Lor Public Company Limited. Within five days of their IPO, the bank’s figures showed that 97% of its subscribers were from KMA app, whereas only 3% of transactions emanated from Krungsri’s branches.

Key features of the next-generation digital offering include an enhanced customer experience (CX), rehearsal testing, auto error detection and subscription options before a bond debuts. The app means:

On the day before an IPO date, customers can pre-access the Debenture and Equity menu on KMA to create their customer profile and complete online suitability assessment test to classify the type of investor they are. This shortens the process on the IPO date and helps in case popular bonds sell out in a short time period, as they tend to do so if the company’s credit rating is good.

On the IPO date itself, a real-time function is available to subscribe to a bond via a prepopulated electronic form that can automatically be linked to withdraw funds from a Krungsri savings account, or an electronic savings account linked on KMA, so no-one misses out. Customers also have a choice to receive a Debenture Certificate by filling in KMA, cutting paper waste.

The subscription attempt will be communicated to customers via a KMA app message/email within a second to acknowledge the completion of the bond subscription, with the allocated share amount. In case the allocated share is lower than the requested subscription, KMA app will process auto refunding instantly.

These digital features overcome the limitations of the traditional retail manner of debenture bond investing whereby customers previously had to visit a branch during office hours on the IPO date, meaning many missed out or were driven to alternative providers. Other benefits of Debenture and Equity on KMA app include:

Smooth, quick, and convenient end-to-end workflows, enhancing CX.

Lower cost to serve whereby benefits also accrue to the bank.

Future plans include additional improvements to CX functionality and more use of in-depth data analysis to enhance customer insights, volume and uptake.

Private wealth assurance

Lombard International Assurance is driving innovation and seeking to support clients integrate ESG priorities with investment options.

Lombard International Assurance has focused on driving innovation in every aspect of its business operations, including the development and inclusion of digital capabilities.

Unit-Linked life insurance, also known as Wealth Assurance or Private Placement Life Insurance (PPLI), is an established and internationally recognised tool for wealth preservation, international mobility and asset protection.

Sitting at the crossroad of insurance, asset management and private banking, this solution provides access to alternative investments such as private equity, and is adaptable to supporting the various wealth planning needs of clients. As such, its robustness and flexibility make it highly complementary to other wealth management solutions.

Based out of Luxembourg, Lombard International Assurance provides customised insurance-based solutions to help individuals and institutions with tools that can be tailored to support financial planning.

DIGITAL EXCELLENCE

Client and partner needs are continuously evolving in this age of constant digital change and transformation. To meet these ever sophisticated needs, Lombard International Assurance has focused on driving innovation within its business operations, including the development and inclusion of digital capabilities designed to provide enhance services and solutions.

To better serve its intermediary partners and clients, the international wealth solutions provider has designed a robust digital infrastructure to provide the right level of connectivity while maximising operational efficiency. Among the provider’s digital innovations is the Connect platform that enables online, secure, and compliant contract management including client and partner queries. From a sales perspective, digital onboarding, and servicing platforms, coupled with the availability of online transaction tools, represent important growth levers aligned with partner needs. The past few years have seen a demonstrable change in the demands of wealthy individuals and families as they navigate an uncertain global economy. Driven by geopolitical instability, a changing market and macroeconomic dynamics, Lombard International Assurance has pledged to help high-net-worth (HNW) and ultra-HNW families and institutions navigate these evolving landscapes.

As a result, the provider offers custom-designed cross-border insurance-based wealth, estate and succession planning solutions for upper affluent, HNW and ultra-HNW individuals, families and institutions. While HNW families re-evaluate their existing planning and with more than $15tn in wealth set to transition globally by 2030, early planning becomes a necessity in the face of the unknown. Lombard International Assurance provides flexibility and choice to partners and clients, and delivers tailored wealth solutions that are deep-rooted in local knowledge.

SUSTAINABLE INVESTMENTS

The financial services industry, like several others, is involved in defining and applying environmental, social and governance (ESG) principles to create more sustainable investment portfolios. By defining and selecting their own investment strategy, partners and clients at Lombard International Assurance can proactively activate their wealth as a tool to achieve both financial and non-financial goals.

Lombard International Assurance has won Best Insurance-based Wealth Solutions award at the PBI Global Wealth Awards 2023.

Agile banking solutions

Emirates NBD Private Banking offers astute wealth management solutions, from investment advisory to generational wealth transfer.

Emirates NBD offers a concierge-based online ordering platform called ‘Moments of Delight’, which offers several money-cannot-buy lifestyle and fine dining experiences for elite clients.

With private banking solutions catering to high-net-worth (HNW) and ultra-HNW individuals, UAE-based Emirates NBD offers families and select institutions diverse investment advisory and wealth management solutions through its network of relationship managers (RMs) and certified investment advisors across the UAE, Saudi Arabia, the UK and Singapore. The private bank follows a global relationship manager (GRM) framework for offshore accounts with full capabilities across its booking centres.

Emirates NBD Private Banking offers clients personalised advice at the various stages of investment decision-making by understanding their investment objectives and building suitable portfolios to meet their needs. The bank’s advisory service places clients at the heart of decision-making, offering diverse investment strategies while utilising an open architecture product bringing them to life.

UNDERSTANDING THE CLIENT

Emirates NBD’s approach to advising clients on their investments follows a systematic process involving a thorough understanding of their needs, and a portfolio constructed with carefully selected products, periodic reporting and rebalancing.

The bank offers several asset allocation frameworks that can deliver sustainable returns with limited potential downside. While strategic asset allocation is the backbone of the bank’s investment solutions, short-term investment advice is provided in the form of tactical asset allocation calls that capture market inefficiencies and tilt the portfolio exposure towards asset classes, potentially offering higher returns in a shorter time frame.

The third layer of expertise is portfolio population, involving the creation of a well-diversified portfolio overseeing funds, structured products and alternative investments that could provide clients with better returns on their investments.

CUSTOMER-CENTRIC APPROACH

With customer satisfaction at the core of its operations, Emirates NBD offers a concierge-based online ordering platform called ‘Moments of Delight’, which offers several money-cannot-buy lifestyle and fine dining experiences for its elite clients.

In addition, the bank has an elite network of partnerships with leading lifestyle and luxury brands showcasing their new product lines and services. These are offered to elite clients as exclusive ‘first-view opportunities’ before becoming available to the general public.

Emirates NBD’s social strategy aligns with the UN’s sustainable development goals and the UAE’s vision to be a sustainable knowledge-based economy. Over the years, the bank’s sustainable investment principles have been naturally embedded into its operations, especially when building portfolios and selecting issuers, companies and funds that are suitable for the long-term goals of clients, who are trans-generational.

Emirates NBD Private Banking has won the Outstanding NRI/Global Indians Offering award and is highly commended as the Most Effective Investment Service Offering at the Private Banker International Global Wealth Awards 2023.

Solutions portfolio

Chinabank is deploying processes and systems that address the needs of the next generation of affluent clients.

Chinabank’s dedicated relationship managers, together with the support of wealth associates, ensure seamless client servicing through better pricing and service delivery.

Banking institutions are constantly trying to keep up with the changing times and introducing solutions that could help clients better preserve their wealth through robust financial planning, diversified investment options and unique personalised experiences.

Chinabank offers highly personalised services that address the financial goals of its affluent client base through a needs-based strategy grounded on a clear understanding of their unique requirements..

DEDICATED TEAM

This tailored approach to banking is provided by dedicated relationship managers who review client investment portfolios holistically and provide solutions based on their financial goals and risk appetite.

The managers, together with the support of wealth associates, ensure seamless client servicing through better pricing and service delivery. Besides personal banking requirements, clients are encouraged to grow their business through loan facilities provided by the bank’s commercial banking division.

With need-based solutions at the core of Chinabank’s strategic objectives, clients have access to a wide range of investment products such as bonds, equities, hybrid securities, derivatives, pooled funds and other investment alternatives, along with personalised financial advice and investment tools that assist in maximising returns. Always having clients’ best interests in mind, the bank also provides them access to fiduciary services for unbiased advice on managing their finances.

DIGITAL TRANSFORMATION

To meet changing customer expectations, and improve efficiency and productivity, Chinabank is undergoing rapid digital transformation to drive its business and enhance customer experience. In the face of increased competition, the bank is introducing unique solutions and adopting digital products. These digitisation efforts cover several different products offered by the bank, including wealth management systems, processes and product offerings to address the needs of the next generation of affluent clients while remaining true to the values that have made Chinabank a trusted partner over the past century.

Chinabank has been recognised as the winner of the Outstanding Wealth Management Service for the Affluent award at the PBI Global Wealth Awards 2023.

Seamless banking

UBS is redefining customer experience with a suite of financial services and digital solutions.

The UBS Circle One platform brings together the best of the UBS ecosystem and connects clients to experts, thought leaders and actionable ideas around the world.

The banking industry is constantly working towards creating superior value for clients, shareholders and employees. While projecting strong financial results remains the key objective of these institutions, they are gradually adopting a comprehensive approach that balances innovation, social responsibility and connecting people, creating a more inclusive and better world.

To help clients better achieve their financial objectives, Switzerland-headquartered bank UBS has introduced WE.UBS, a highly interactive platform that offers clients an innovative, digital service model with proactive financial planning based on big data and chief investment office (CIO) views.

INTERACTIVE PLATFORMS

The platform provides both local and global investment solutions through a robust selection process, dedicated investor education and 24-hour tracking based on market developments.

Adding to the bank’s digital initiatives is the launch of UBS Circle One, a platform that brings together the best of the UBS ecosystem and connects clients to experts, thought leaders and actionable ideas around the world. This is facilitated through the provision of easily digestible digital content on a daily and weekly basis, complementing traditional investment reports and physical events.

Last year, UBS also closed its first $50m tokenised debt transaction for Asia-Pacific (APAC) investors using blockchain, a technology often utilised to make issuing securities more efficient.

HOLISTIC SERVICES

To provide seamless access to its investment banking and wealth management capabilities, in 2022 the bank established the Global Family & Institutional Wealth (GFIW) division, which houses its global family office (GFO) unit as well its global markets, lending, prime brokerage and private markets capabilities all under one roof. The GFIW One Bank business model has been designed for entrepreneurs, especially those in the new economy sector, as a strategic growth driver in the APAC region.

The bank’s holistic services go beyond corporate banking and investment solutions to include wealth planning, family office advisory and philanthropy services. Its family adviser teams in Hong Kong and Singapore provide insights, comprehensive advice and execution services to clients, helping them set up family offices in Asia with supporting policies and incentives from both governments.

CORPORATE PHILANTHROPY

The bank’s philanthropic arm, the UBS Optimus Foundation, has partnered with clients to deliver solutions for various social and environmental issues, and is the only foundation linked to a global wealth manager with philanthropy experts. The bank has further expanded its charitable efforts by venturing into other areas of social impact, launching a new UBS Optimus Foundation entity that drives initiatives in the areas of healthcare, education and child protection systems as well as tackling environmental degradation and climate change. With the support of its clients, the foundation is supporting more than 50 programmes in Southeast Asia and 30 programmes in Greater China.

UBS has been recognised as the winner of the Outstanding Global Private Bank in Asia-Pacific award at the PBI Global Wealth Awards 2023.

Defining priorities

Mashreq Private Banking is committed to strategic sustainable development, client-centric solutions and a digital-first approach.

Offering end-to-end solutions for a range of investment products, Mashreq has a robust and integrated wealth management platform in place.

The banking industry is constantly undergoing rapid transformation as a result of evolving customer expectations and rapid advancements in digital innovation. While embracing this change is crucial, banks with a focus on customer journeys at the forefront of their operations are optimally leveraging technological solutions to offer clients access to a holistic suite of products and services in the most intuitive and seamless manner.

To foster better relationships, meet changing customer needs and offer a personalised experience that transcends traditional banking strategies, banks are introducing diverse models with unique solutions to help customers adapt.

SMART INVESTMENTS

UAE-based bank Mashreq provides clients with a team-based approach to help them manage and grow their wealth under the guidance of a dedicated team of experts and advisory specialists. The bank offers a carefully curated selection of investment and wealth management solutions that cover diverse client requirements.

Mashreq’s experts assist clients in their decision-making process, whether it involves taking mortgages against UAE properties, equity release or providing lease rental discounts along with a range of deposit and certificate of deposit (CD) products. Clients seeking to invest offshore can take advantage of the bank’s open architecture investment platforms to access local and international equities, margin trading, and structured solutions that help them access markets that are otherwise inaccessible.

DIGITAL-FIRST APPROACH

Banks today are embracing digital solutions to improve productivity, customer experience and design personalised products that can be accessed through multiple channels. Using its unique digital platform, Mashreq’s clients can trade equities, foreign currencies and commodities that can be chosen from thousands of securities across multiple exchanges.

Clients also have access to a range of technical analysis and charting tools that can empower them to make relevant investment and trading decisions. Offering end-to-end solutions for a range of investment products, the bank has an integrated wealth management platform that allows customers to navigate all financial tasks efficiently.

To meet the evolving needs of their clients, financial institutions including Mashreq are moving towards a more focused and strategic customer-centric model, enabling a seamless and consistent customer experience across all touchpoints.

Mashreq has set up new applications on flexible, secure and elastic cloud infrastructure, which is enabling centralisation and storage of large amounts of data while older applications are being migrated to the cloud via development operations (DevOps) and microservices architecture.

ESG GOALS

Incorporating environmental, social and governance (ESG) strategies into banking operations is becoming increasingly important to manage risk, enhance reputation, meet regulatory requirements and drive innovation. In an effort to minimise waste, conserve resources and adopt eco-friendly practices, Mashreq has completely digitised its business operations and continues to devise solutions to eliminate all manual processes.

The bank’s commitment to strategic sustainable development is reflected in its sustainability framework, which focuses on enabling a low-carbon transition and environmental stewardship, empowering employees and communities, incorporating responsible and sustainable practices throughout the organisation, and exceeding customer expectations.

Mashreq Private Banking has won the Outstanding Private Bank in the Middle East trophy at the PBI Global Wealth Awards 2023.