By integrating AI-driven wealth management and real estate advisory services, Hana Bank has solidified its leadership in delivering tailored services in a volatile financial landscape
In the rapidly evolving landscape of private banking, the ability to offer highly personalised and innovative services has become essential. As the global financial markets face increasing volatility, banks are under pressure to provide solutions that not only protect client wealth but also enhance it sustainably. Recent trends indicate a shift towards more comprehensive and digitalised wealth management services, with clients demanding tailored offerings that cater to their unique needs and circumstances. According to industry reports, the global private banking sector has seen a 5% increase in demand for digital wealth management solutions in 2023 alone, driven by the growing number of high-net-worth individuals (HNWIs) seeking more control over their investment strategies.
Against this backdrop, Seoul-headquareterd Hana Bank has demonstrated remarkable foresight and agility in adapting to these market trends. The bank has introduced several innovative solutions to deliver personalised and high-quality services to its private banking clients, solidifying its position as a leader in the sector.
Achievements
In 2023 and 2024, Hana Bank took significant strides in enhancing its private banking offerings, focusing on three key areas: comprehensive portfolio management, digital wealth management and specialised family office services.
Recognising the increasing complexity of its clients’ needs, the bank launched the Hana Real Estate All Care Solution in the first quarter of 2024. This integrated advisory service, developed in collaboration with industry leaders in space management and AI-based prop-tech, provides clients with end-to-end consulting on real estate operations, development and sales.
This initiative was particularly well-received, offering clients the benefits of increased operating income and tax-saving strategies. In parallel, Hana Bank intensified its focus on diversified portfolio management, responding to the higher volatility of global financial markets.
By consistently monitoring investment products and suggesting monthly portfolio rebalancing strategies, the bank ensured that its clients’ portfolios remained resilient and aligned with their risk preferences. Notably, the introduction of split-purchase exchange traded funds (ETFs) allowed clients to engage in split purchases during price dips and achieve stable returns even in turbulent market conditions.
Hana Bank also made significant advancements in digital wealth management. The bank’s AI-driven wealth management platform, AI Wealth, launched in March 2023, has achieved considerable success.
By the end of 2023, the platform had attracted $279m in AI-managed investments and 115,000 subscribers. This service provides clients with hyper-personalised portfolio management, leveraging big data analysis to forecast market trends and suggest optimal asset allocations.
Impact and Results
The impact of these initiatives has been substantial. The Hana Real Estate All Care Solution has not only enhanced client satisfaction but also positioned the bank as a leader in real estate advisory services.
The success of the split-purchase ETF programme further cemented the bank’s reputation for innovation in portfolio management, offering clients stability and growth opportunities despite market fluctuations. The remarkable growth of the AI Wealth platform, with its significant client base and managed assets, underscores the effectiveness of the bank’s digital strategy. These achievements have broader implications for both the bank and its clients. Hana Bank has also expanded its client base by offering tailored solutions that meet the diverse needs of HNWIs. The bank’s emphasis on personalised and digital services has also contributed to increased client loyalty and satisfaction, setting a new standard in the private banking sector.
Conclusion
Hana Bank’s achievements in 2023 and 2024 illustrate its ability to anticipate and adapt to the shifting landscape of private banking. By leveraging AI and hyper-personalisation, the bank not only strengthened client engagement but also positioned itself at the forefront of digital transformation. Its comprehensive approach to wealth management, blending human expertise with advanced technology, reflects a clear understanding of client needs in a volatile market. These efforts show that Hana Bank is not just responding to current trends but actively shaping the future of private banking through innovation and strategic foresight.