With its expanded partner network, market knowledge and footprint, United Overseas Bank Malaysia is confident of providing more valuable choices to its customers.
United Overseas Bank Malaysia (UOBM) has been named the Best Retail Bank – Malaysia at the 14th Annual Retail Banker International Asia Trailblazer Awards for the second consecutive year. This award recognises the bank’s commitment to providing excellent services and reliable product offerings to its customers.
UOB Malaysia is rated among the top banks in the country, with a long-term AAA rating from the Ratings Agency of Malaysia. The bank serves mass affluent and affluent customers, offering an extensive range of products and solutions that align with their lifestyles, preferences and business needs.
UOB Malaysia has established a strong reputation in Malaysia’s highly competitive banking industry by offering customer-focused services. Drawing on its expertise and understanding of the Association of Southeast Asian Nations region (ASEAN region), the bank provides various financial services, including personal banking, corporate and commercial banking, investment banking, treasury services, wealth management and Islamic banking, tailored to the unique needs of its clients and businesses.
Strategic acquisition
UOB Malaysia’s acquisition of US banking conglomerate Citi’s consumer banking business in Malaysia comes at an opportune time as there is significant synergy and shared focus between both portfolios. In addition, it aligns well with the bank’s overall strategy and accelerates its technological advancement by five years.
To achieve its goal of providing innovative products and services to customers in retail banking, UOB Malaysia has allocated RM1bn ($22m) over the next three years for investment in its digital capabilities. The bank also plans to continue to invest in technology and digitalisation to diversify its service delivery channels and improve customer experience.
Customer-centric approach
UOB Malaysia’s customer-centric approach and emphasis on prioritising client needs have been acknowledged and appreciated by its customers. As a result, the bank’s performance has been highlighted in the Association of Banks in Malaysia’s annual industry-wide customer satisfaction survey, the Net Promoter Scores, where it secured a position among the top three ranks.
With its expanded partner network, market knowledge and footprint, UOB Malaysia is set to provide even more valuable choices to its customers. The lender’s comprehensive range of products and services, as well as additional privileges and rewards, will enable it to enhance the overall banking experience for its customers.