Al Ahli Bank of Kuwait is enhancing accessibility and driving unparalleled customer satisfaction through digital advancements
In today’s rapidly evolving banking landscape, financial institutions face the challenge of navigating market complexities while adapting to the ever-changing technological landscape. As consumer preferences shift towards digital channels, banks must embrace digital transformation to remain competitive and meet the evolving needs of customers.
Al Ahli Bank of Kuwait (ABK) made significant strides in 2023 by adopting digital banking and technological innovation.
Despite amplified market challenges, the bank strategically leveraged digital platforms, expanded its ATM networks and implemented transformative initiatives, cementing its commitment to enhancing customer experiences and driving growth in the digital era.
Diversified offerings
ABK’s dedication to customer satisfaction was evident in 2023 as it expanded its retail product offerings to cater to diverse customer segments. The bank launched tailored and distinctive options including multiple credit card promotional campaigns, asset programme enhancements and the introduction of numerous product offerings.
This, coupled with its strategic partnerships, underscored ABK’s commitment to meeting the unique needs of customers.
These initiatives not only attracted new clients but also fostered loyalty among existing ones, bolstering the bank’s brand equity.
Digital expansion
In 2023, ABK’s digital transformation initiatives took centre stage. By embracing digital channels, the bank saw a 54% increase in new online and mobile banking registrations. Furthermore, it witnessed a 34% surge in individual transfer volume, with mobile banking transactions accounting for 80% of total online transfers.
Additionally, ABK’s 7% expansion of its ATM network facilitated greater accessibility and convenience for customers, leading to an 8% increase in transaction volume across all operations.
Empowering customers
Throughout 2023, ABK remained committed to delivering efficient and prompt customer services through its call centre.
By empowering customers to self-register for mobile banking services, the bank not only enhanced accessibility but also streamlined the customer service experience.
As a result, the number of registered customers for mobile banking grew by 80% compared to the previous year, highlighting the bank’s successful customer-centric approach.