Maybank Group, a universal bank headquartered in Malaysia, set up Maybank Private to cater to the wealth management (WM) needs of high-net-worth (HNW) clients in 2014. Today, the private banking arm serves clients from its three booking centres. With a proposition to enhance clients’ wealth portfolios and capabilities to provide excellent service, Maybank stood out in its products and service standards to win the Outstanding Private Bank: Southeast Asia at the virtual PBI Global Wealth Awards 2021.
The private banking arm of Maybank has achieved much in the last eight years, growing its client base significantly. Maybank Private’s assets under management (AUM) stood at US$ 17.1 billion as at end 2020. This represents a 20.4% increase compared to 2019’s AUM of US$ 14.2 billion.
Three onshore booking centers have been established in Singapore, Malaysia and Hong Kong to serve clients across 10 ASEAN countries and Greater China, giving direct access to regional and global investment opportunities. Maybank Private has a deep and extensive presence in Malaysia and a full suite of financial solutions, including Shariah offerings, for their HNW and ultra-high-net-worth (UHNW) clients. Its Maybank Private London Desk also gives it global reach and acts as a strategic gateway to opportunities in the UK.
The private banking services are backed by Maybank Group’s capabilities and synergies across wealth products and solutions. A few examples are:
1. Leveraging Maybank Group’s network. This enables:
Close collaboration with units such as Global Banking and Business Banking to provide private banking solutions to business owners and C-suite executives as originally envisaged, completing the WM proposition.
A wider reach to the untapped Shariah market potential with Maybank Islamic Private Banking.
Seamless cross-border financing and a unique value proposition.
Upgrading of top clientele from Maybank Premier to Maybank Private, availing a suite of private banking solutions to clients as they move up the wealth continuum.
A regional client servicing model and mindset which increases contact, trades, consistency and client stickiness.
2. Regional client servicing mindset provides:
Potential client base from Maybank Group’s existing customers across Southeast Asia, Hong Kong and Greater China.
Cross-selling opportunities as a part of the organisation’s DNA.
A regional perspective to on-boarding, servicing and referring of eligible clients and creating a better client journey to meet clients’ needs effectively.
3. Seamless cross-border financing permits:
Timely and flexible cross-border investments.
Assets in home country pledged for investment opportunities found in another.
4. Leading the frontier in Islamic Private Banking and providing Shariah options with:
Maybank Islamic Bank as the largest Islamic Bank in ASEAN, and Malaysia being one of its key Islamic markets. It is also one of the top Islamic Banks globally.
Innovative Shariah-compliant products like General Investment Account (GIA-i), Islamic Dual Currency Investments, Islamic Auto-Callable Structured Products, and Islamic Legacy which are crucial to catering to clients’ specific needs.
Technology is a crucial element in the advancement of the bank. Maybank Private adopted Avaloq as its core banking system for the wealth business to enhance response time and the banking experience, while giving relationship managers a 360-degree view of each client’s total banking relationship, interest, price and risk tolerance level. The Maybank Mobile Wealth app has also enhanced flexibility, access and ease-of-use, while providing direct access to clients’ wealth management portfolios.