Stefan Schmied

Responsible for the EMENA-wide Project business of Grohe/Lixil product solutions to all large-scale construction projects Stefan drives with his team the specification and execution of new-build and renovation projects. The Business Unit Projects is organized in 5 segments – Hospitality, Residential, Healthcare, Commercial and Marine – to deliver a customer focused support and service to the segment specific decision makers and influencers. With Grohe as the leading global brand in the sanitary industry he and his team support hospitality groups like Accor, Hilton or Marriott, Residential developers such as Bonovia, Heimstaden or EMAAR, Marine clients such as MSC and Disney Cruises as well as governmental and educational institutions and healthcare establishment.

Designers and architects are a core clientele that are supported by his team providing across EMENA and globally a support network for the A&D community in design hubs in London, Dubai, Moscow, Milan, NYC, Shanghai and Singapore just to name a view. When designing the bathroom his team, consisting of experienced professionals, help A&D`s to create the desired shower and bathroom experience for each project and every budget, be it for governmental housing or the luxury boutique hotel.

Prior joining Grohe, Stefan was CEO of the KWC Group a faucet manufacturer based in Switzerland with plants in Europe and Asia and previously he was President of the Tiles and Sanitary Ware Division at RAK Ceramics, a global manufacturer of premium ceramic products based in the United Arab Emirates, with $1 billion in annual revenue. Stefan spent nine years at Geberit an international manufacturer of sanitary technology with more than $3 billion in annual revenue. For Geberit he was the Managing Director for South and North East Asia in Singapore, where he led the firm’s expansion in the region. Prior to that he was Managing Director of the Gulf Region based on Dubai, before that spent a year as the Head of Geberit OEM Business, and two years as the Head of Strategic Planning. Before joining Geberit in 2006, Stefan was a Senior Manager at Helbing Management Consulting, and previously held a similar role at Roland Berger Strategy Consultants.

Stefan is a Swiss national with a degree in Business Administration from the University of Bern, Switzerland.