James has a unique background in software, technology and the AECO vertical markets spanning 3 decades, all with a focus on growing and advancing our astonishing industry through digital adoption. Currently, as Dir. Global Industry Development, for the Build + Construct division of Nemetschek, James is responsible for ensuring the global alignment and synergy of technology solutions, with the needs and values of the Client and industry. Previously, James was Bluebeam’s UKI+ROW Regional Director, where he drove commercial growth through the positioning and utilization of technology. As a member of the IT Leadership at Civil Engineering firm VHB, James was instrumental in their digitization and workflow strategy. James is an active member and participant with numerous industry affiliations, Standards bodies and strategy advisory boards. Including: AIA LFRT, CIOB, AECiT Leadership, NIBS – National BIM Council, NIBS – Digital Technology Council, ICE – Installing Engineering Excellence CAB. He holds a Bachelor of Science degree in 3D Design with Applied Mechanical Engineering from Sheffield Hallam University, UK.