Dr. Baha’ Alshalalfah is SETS’ VP for Transport and PMCM. He is a highly experienced transport and mobility specialist with over two decades of experience in transport planning, transport and traffic modeling, public transport planning, and transport systems operations. Dr. Alshalalfah has a proven track record of leading and managing complex transport and mobility projects across North America and the Middle East. He has been deeply involved in urban mobility, traffic management, and transport design projects in Riyadh and across Saudi Arabia, leading advisory work with a multitude of clients, including NEOM, RCRC, SDA, the Eastern Region Municipality, King Salman Park, the Riyadh Metro, and many more. Dr. Alshalafah holds a Ph.D. in Transportation Planning and Engineering from the University of Toronto.
