With philanthropy and succession at its core, Bradesco Global Private Bank blends performance discipline with purpose, strengthening family legacies, inspiring next-generation leadership and driving sustained growth across its franchise
Bradesco Global Private Bank’s recent recognition for Outstanding Philanthropy Offering and Best Private Bank for Succession Planning reflects its distinct approach to wealth management – one that balances results with responsibility. As part of one of Latin America’s largest financial institutions, the bank closed 2024 with R$528.9bn ($90.3bn) in assets under management (AUM), marking a 15.9% rise from the previous year.
This growth is underpinned by a private banking model that integrates wealth planning, governance and philanthropy to preserve family identity and continuity. Serving more than 9,300 family groups, Bradesco’s succession and philanthropy services are structured to ensure wealth is not only protected but also purposefully directed toward long-term value creation.
Structuring the future
In succession planning, Bradesco has positioned itself as a strategic partner for families navigating complex intergenerational transitions. Its Family Day and Governance Workshop programmes have brought together 36 families in immersive settings to define roles, strengthen dialogue and align long-term visions.
These initiatives have delivered tangible results, including a 49.9% increase in participating families’ revenues and a 1,043.7% surge in AUM abroad. Complementing these engagements, Bradesco’s Masterclass on life, career, wealth and legacy prepares successors to become conscious leaders, while its Wealth Planning Essentials Talks and publications generated more than 2 million impressions and 36,000 interactions in 2024 alone.
The bank’s legal and wealth-planning teams – recognised by UK legal ranking firm Chambers & Partners for five consecutive years – provide technical precision to match its educational outreach.
With offices in Luxembourg and the US, Bradesco supports families with global footprints through bespoke cross-border planning. In one recent case, the bank structured the relocation and tax transition of a family with assets exceeding R$100m, ensuring regulatory compliance, asset preservation and intergenerational continuity across jurisdictions.
Purpose in practice
Philanthropy forms the other pillar of Bradesco’s value proposition. The bank’s dedicated philanthropy cell within its Wealth Planning division is inspired by Fundacao Bradesco, Brazil’s largest private endowment in education, which invested R$1.4bn in 2024 and manages R$8.5bn in assets. Through partnerships with legal and ESG specialists such as PLKC Advogados, IDIS and Bradesco Asset Management, the bank manages R$34.5bn for philanthropic entities and connects clients to sustainable investment opportunities.
Programmes such as Philanthropy Chat and the Masterclass engage clients and their successors in structured discussions about social impact, responsible giving and long-term governance. The result is a wealth platform where purpose and performance reinforce one another, setting a high benchmark for Latin America’s private banking sector.
Together, these initiatives form a cohesive philosophy where planning for inheritance naturally evolves into planning for impact. For Bradesco, legacy is not limited to the transfer of assets but extends to how families define purpose through responsible giving. By integrating performance discipline with human purpose, Bradesco Global Private Bank demonstrates how strategic foresight and social responsibility can co-exist within a modern private banking model.
Metrics That Matter
- 9% Year-on-year growth in assets under management
- R$528.9bn Total AUM at year-end 2024
- R$30.6bn Value of net new money added during the year, marking a 10.9% increase
- 20,366 Number of private clients served, up 11.1% from 2023