By combining deep regional roots with bespoke solutions for business owners, Maybank Private has emerged as a leader in Southeast Asia’s private banking landscape
Singapore-based Maybank Private Wealth’s double recognition as Outstanding Private Bank for Entrepreneurs and Outstanding Private Bank – Southeast Asia at the Private Banker International Global Wealth Awards 2025 reflects both the scale of the bank’s regional franchise and the sophistication of its client offering.
Established in 2013 to complete the wider Maybank Group’s wealth proposition, the platform has grown rapidly, serving high-net-worth individuals across all 10 markets of the Association of Southeast Asian Nations (ASEAN) as well as in global centres such as Hong Kong and London. Its strategy combines the group’s universal banking capabilities with a focus on entrepreneurs, many of whom require services that bridge corporate growth and personal wealth.
Tailored support for business owners
Entrepreneurs face a distinct set of challenges that Maybank Private has been adept at solving. Bespoke products such as Substantial Shareholder Financing and Variable Universal Life Financing give clients access to liquidity while preserving family wealth. At the same time, Maybank connects business owners to capital markets through initial public offering (IPO) financing, private placements and structured credit.
The breadth of solutions is reinforced by close integration with the Maybank Group, from investment banking and asset management to insurance and securities. A Forbes-listed entrepreneur moving portfolios from other banks to Maybank illustrates this strength: the relationship generated more than SGD120m ($93.5m) in new assets, supported by IPO advisory, restructuring and family office services.
“Maybank Private’s tailored solutions enable entrepreneurs to unlock business liquidity while safeguarding family wealth for future generations”
Regional scale and momentum
Maybank Private’s Outstanding Private Bank – Southeast Asia award underlines its success in building a strong regional base. The business now serves more than 9,500 clients, with total financial assets of $23.4bn. Since 2016, its client base has grown at a compound annual rate of 15% and assets at 18%.
Booking centres in Singapore, Malaysia and Hong Kong, coupled with a London desk, give clients seamless access to regional and global opportunities. The bank’s unique regional relationship manager model removes territorial barriers, encouraging cross-border referrals and enabling clients to pledge assets in one market to seize opportunities in another. The launch of Islamic private banking has added further momentum, reaching $4.5bn in assets within just two years.
Innovation and sustainable growth
Technology and sustainability are central to Maybank Private’s strategy. A fully integrated Avaloq platform streamlines execution, portfolio analysis and compliance, giving bankers a 360-degree view of client needs. Beyond banking, clients are engaged through curated events and seminars across the ASEAN region.
Sustainability commitments include mobilising RM80bn ($19bn) in green and social financing by 2025 and achieving net zero by 2050. Maybank Private is directly contributing by embedding ESG criteria into lending and investments, while scaling thematic funds, green bonds and sustainability-linked loans. This ensures clients can grow wealth while aligning with global transitions.
Metrics That Matter
- 15% Percentage growth of client base since 2016
- 18% Percentage growth of total financial assets since 2016
- $23.4bn Value of total financial assets under management
- 9,500 Number of high-net-worth clients served across ASEAN