CTBC Bank’s Intelligent Dashboard has redefined how financial advisers engage clients, using advanced AI to boost revenues, improve conversion rates and set new standards for innovation
The shift from in-branch consultations to digital engagement has transformed client expectations in wealth management. Taiwan’s CTBC Bank recognised this trend early and responded with the launch of its Intelligent Dashboard, a human–machine collaboration platform designed to support advisers in delivering more personalised and effective client interactions.
By integrating customer data into a 360-degree view, the dashboard helps advisers understand client needs across life stages and behaviours. Its four modules – Customer Profile, Asset Management, Customer Engagement and Association – bring together insights that guide advisers on the ‘Next Best Offer’ for every client.
AI at the core of client engagement
The Intelligent Dashboard leverages natural language processing to mine client conversations, analyses browsing patterns with an ‘AI gene sequence’ approach and uses computer vision to interpret lifestyle indicators. These tools allow advisers to anticipate client needs with greater precision, turning raw data into actionable insights.
Two standout features – Best Offer Search and Proactive Notification – have strengthened advisers’ ability to identify and close opportunities. The result is more relevant conversations, stronger client relationships and improved business outcomes. The platform also adapts to advisers’ working styles through phased implementation. By starting with static search functions and gradually introducing proactive notifications, CTBC has minimised resistance and built confidence among senior advisers, ensuring smoother adoption across teams.
Delivering measurable impact
The results have been significant. Clients managed via the Intelligent Dashboard generated nearly three times the average revenues of those outside the platform, contributing almost a quarter of all adviser-driven revenues in 2024. Conversion rates for ‘Best Offer’ cases were nearly four times higher than those without it.
“Clients managed via the Intelligent Dashboard generated 2.95 times the average revenues compared to those not on the platform, proving its impact on both engagement and performance”
Adoption has also been strong. Weekly usage climbed from just 26% in 2023 to 80.5% by August 2025, reflecting the platform’s growing value to advisers and its seamless integration into daily operations.
Beyond revenues and conversions, the dashboard has streamlined information sharing and reduced manual processes, saving significant time and resources for both advisers and clients. This operational efficiency is as important as the topline gains, reflecting the platform’s holistic value.
Shaping the future with generative AI
CTBC is now extending the platform with generative AI, providing real-time support such as advisory prompts and market summaries. This integration of generative AI is in its initial phase of deployment, carefully managed within the bank‘s systems to protect client data. Even at this stage, it demonstrates how CTBC is preparing its advisers for a future where human expertise and machine intelligence operate seamlessly together, and signals a forward-looking approach that positions the bank at the forefront of wealth management innovation.
This step-by-step transformation highlights CTBC’s ability to align technology with advisory expertise and client insight. With industry recognition across Asia and beyond, the Intelligent Dashboard underscores the bank’s commitment to delivering personalised, high-quality financial services at scale.
Metrics That Matter
- 95x Revenues from clients managed via the Intelligent Dashboard compared to others
- 19% vs 5% Conversion rate for Best Offer cases vs non-dashboard cases
- 5% Weekly usage rate of the dashboard in August 2025, up from 26% in 2023