Bradesco Global Private Bank is curating customised solutions to manage, protect and improve clients’ wealth.
Adhering to its client-centric strategy enabled BGPB to achieve 68 per cent growth compared to the pre-pandemic period.
With a strong national and international presence, Brazil’s Bradesco Global Private Bank (BGPB) works closely with its clients to preserve and manage their family wealth across generations and offer wealth strategies compatible with their personal needs and risk profile.
To cater to the unique requirements of its clients, the bank has established a comprehensive wealth management framework covering a range of assets, both easily accessible and less liquid, and provides clients with ideal investment options and structures for preserving family wealth.
Clients have access to a complete, open and differentiated platform of local and international investments, including exclusive funds. Backed by a skilled team of advisers and economists, BGPB provides access to several business solutions including investment banking, credit, insurance, brokerage and pension funds.
CLIENT-CENTRIC APPROACH
Clients play a vital role in shaping BGPB’s strategy. Tailoring its approach to match the needs, life stages and aspirations of its clients, the bank offers assistance in asset management and financial advice.
Adhering to this strategy enabled the bank to grow its assets under management (AUM) 59 per cent between 2022 and 2019 (pre-pandemic), and 107 per cent between 2018 and 2022. As a result, in 2023, BGBP increased its market share by a total of 3.8 percentage points against 2018. Over the past year, the number of customers increased by 8 per cent, proving the bank’s goal to devise customer-centric strategies.
ROBUST LEADERSHIP
BGPB has been transforming its service model to provide stronger representation in management versus operations. Over the past two years, 17 per cent of the bank’s positions were transformed into management, reaching 81 per cent of personnel dedicated exclusively to the business.
By embracing an inclusive model of approach, BGPB has effectively drawn in and retained talent throughout the years. The global private banking team in particular has experienced a notable growth of 107 per cent in the past five years and continues to invest in strategies and solutions that differentiate itself from its peers.
Bradesco Global Private Bank has been Highly Commended in the Outstanding Global Private Bank in Latin America category at the PBI Global Wealth Awards 2023.