Emirates NBD Private Banking offers astute wealth management solutions, from investment advisory to generational wealth transfer.
Emirates NBD offers a concierge-based online ordering platform called ‘Moments of Delight’, which offers several money-cannot-buy lifestyle and fine dining experiences for elite clients.
With private banking solutions catering to high-net-worth (HNW) and ultra-HNW individuals, UAE-based Emirates NBD offers families and select institutions diverse investment advisory and wealth management solutions through its network of relationship managers (RMs) and certified investment advisors across the UAE, Saudi Arabia, the UK and Singapore. The private bank follows a global relationship manager (GRM) framework for offshore accounts with full capabilities across its booking centres.
Emirates NBD Private Banking offers clients personalised advice at the various stages of investment decision-making by understanding their investment objectives and building suitable portfolios to meet their needs. The bank’s advisory service places clients at the heart of decision-making, offering diverse investment strategies while utilising an open architecture product bringing them to life.
UNDERSTANDING THE CLIENT
Emirates NBD’s approach to advising clients on their investments follows a systematic process involving a thorough understanding of their needs, and a portfolio constructed with carefully selected products, periodic reporting and rebalancing.
The bank offers several asset allocation frameworks that can deliver sustainable returns with limited potential downside. While strategic asset allocation is the backbone of the bank’s investment solutions, short-term investment advice is provided in the form of tactical asset allocation calls that capture market inefficiencies and tilt the portfolio exposure towards asset classes, potentially offering higher returns in a shorter time frame.
The third layer of expertise is portfolio population, involving the creation of a well-diversified portfolio overseeing funds, structured products and alternative investments that could provide clients with better returns on their investments.
CUSTOMER-CENTRIC APPROACH
With customer satisfaction at the core of its operations, Emirates NBD offers a concierge-based online ordering platform called ‘Moments of Delight’, which offers several money-cannot-buy lifestyle and fine dining experiences for its elite clients.
In addition, the bank has an elite network of partnerships with leading lifestyle and luxury brands showcasing their new product lines and services. These are offered to elite clients as exclusive ‘first-view opportunities’ before becoming available to the general public.
Emirates NBD’s social strategy aligns with the UN’s sustainable development goals and the UAE’s vision to be a sustainable knowledge-based economy. Over the years, the bank’s sustainable investment principles have been naturally embedded into its operations, especially when building portfolios and selecting issuers, companies and funds that are suitable for the long-term goals of clients, who are trans-generational.
Emirates NBD Private Banking has won the Outstanding NRI/Global Indians Offering award and is highly commended as the Most Effective Investment Service Offering at the Private Banker International Global Wealth Awards 2023.